Laphroaig Debate – PRO
Location: Chicago, Illinois
Type: Video
Second City Works is partnering with a UK agency to do branded content for Laphroaig whiskey. We are seeking improvisers to act as “debaters” in this content.
What: This will ultimately be a 90ish spot for online only. Buyout will be UNLIMITED NON UNION. Laphroaig embraces that some people don’t like, even HATE, their product. They enjoy capturing the divide of people who love and hate it. In this piece, they are looking for “real, authentic” people who LOVE their whiskey. They want these people to bring their opinions to life in a descriptive, specific, adjective filled way.
Shoot will be in Chicago, location TBD.
We are requesting taped auditions by end of day Friday, April 1. We will conduct followups via email if successful on Monday April 4th The final shoot will be April 6th.
Rate for filming will be $450. The final edit will only use 2 people from the filming — there will be an additional $750 for that usage buyout to those people.
Taped Audition Instruction:
Please film yourself, say your name and the state you are from. (I’m Mike, and I’m from London).
Then, please state your opinion of Laphroaig whiskey, (love) You can play with those words as long as the sentiment is there.
Choose an “opinion” from the list below. In the real shoot – these opinions will be presented by a moderator who is hosting the “debate” between you and your counterpart. Depending on how you’ve claimed to feel about the whiskey, you need to agree vehemently with this opinion, or completely disagree with this opinion.
Be as descriptive as possible in your opinion.
Keep in mind that the agency wants as NON-ACTORY as possible. Play this as straight as you can.
Tone can be subtle or not – as long as you are playing true to yourself.
POSITIVE:
Smells like a leathery boot mixed with the scent of a hospital room. You couldn’t pay me to drink this, as I’ll gladly drink it for free!
Like Making out with a Mermaid After Smoking a cigar And being dealt A royal flush
The sweat of the sea, smokey peat and brine. Symphony of awesome!
Smells like medicine. Tastes like soil. My whisky of choice.
Please submit your taped audition (using a cell phone or laptop) to WHITELABELCASTING@Secondcity.com
Payment: Paid
City or Location of call: Chicago, Illinois
Please submit to: Whitelabelcasting@SecondCity.com by 2016-04-01
This casting notice was posted by: Second City Works
